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Sunday, 27 March 2011

10 P's of Marketing Mix

10 P's of Marketing Mix

1. Product
2. Price
3. Place
4. Promotion
5. People
6. Process
7. Physical asset
8. Perception
9. Projection and prediction

McCarthy's (1960) traditional marketing mix consists of  Product, Price, Place and Promotion.
Magrath proposed another 3 more Ps to meet the needs for marketing in service-based industries - People, Physical evidence and Process.
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