10 P's of Marketing Mix
1. Product
2. Price
3. Place
4. Promotion
5. People
6. Process
7. Physical asset
8. Perception
9. Projection and prediction
10.Promise
McCarthy's (1960) traditional marketing mix consists of Product, Price, Place and Promotion.
Magrath proposed another 3 more Ps to meet the needs for marketing in service-based industries - People, Physical evidence and Process.
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