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Tuesday, 8 January 2013

Malaysia: 50 halal firms to benefit from project

SUBANG JAYA: Fifty companies from the halal industry are expected to benefit from a special pilot project spearheaded by the Department of Standards Malaysia to help them understand and better implement halal requirements.
Helping local players to be self-sufficient, Standards Malaysia has initiated a series of activities for businesses to ride on the waves of the expanding halal industry, said its director general Fadilah Baharin at the preview of Malaysia's first in-depth research report on the halal industry.
According to her, the halal industry grew 75% between 2010 and 2011 and expected it to grow further.
Globally, the halal market is estimated to be RM6.3 trillion annually while in the first half of 2012, RM16bil worth of halal products and services were exported from the country.
“Malaysian businesses can tap on the extensive opportunities in the industry to increase the amount of exports,” she said.
Through workshops and an in-depth research, which involved 650 consumers and 350 industry players, industry players are expected to benefit from the insights provided, she added.
Findings of the research will be published in the Malaysia Halal Industry Market Report 2012.
One of the key insights of the research indicated that the interpretation of halal' was currently limited to pork and alcohol-free processes.
However, there was a lack of understanding on Halalan Toyyiban', which sets criteria on safety, hygiene and cleanliness, she said.

(The Star Online / 08 Jan 2013)

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