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Tuesday, 14 January 2014

Emirates Islamic Bank encourages customer move to direct banking channels

Launches online bill payment campaign for EI customers with opportunities to win six iPad minis Dubai: Emirates Islamic, one of the leading Islamic financial institutions in the region, today announced that it had revamped its direct banking channels to provide customers with an enhanced banking experience and encourage them to move towards online and mobile banking.

The move, which is in keeping with the bank's recently launched, modern and transparent image, includes an improved IVR (interactive voice response) menu, to further boost the efficiency of EI's phone banking. The new features and benefits of the IVR menu comprise of a dynamic menu, Mobile Number Recognition, Additional Payment Services and Transactions with Existing Beneficiaries.

EI also announced the launch of a two-month Bill Payment campaign for its online and mobile banking customers, with the objective of achieving an increase in online and mobile bill payments by the end of the campaign. The campaign, which runs until January 24, 2014, encourages EI customers to maximise the number of bill payments via these channels, to win one of six iPAD minis. The winners will be the top three customers with the highest number of payments per month. Payments eligible to be included in the campaign include Etisalat, Du, DEWA, SEWA, FEWA, AADC, ADDC, Salik recharge, Nol recharge and RTA fine payment.'

Faisal Aqil, Deputy CEO, Consumer Wealth Management, Emirates Islamic.

"At Emirates Islamic, 'Customer first' is one of our leading brand values, and this is reflected in the improved phone banking menu and the new Bill Payment campaign from our Direct Banking division," said Faisal Aqil, Deputy CEO – Consumer Wealth Management, Emirates Islamic. "The enhanced phone banking menu will increase customer experience and satisfaction through offering a more personalised and intuitive experience, empower them to conduct more transactions via direct banking channels and also reduce the number of calls directed to call centre agents."

About Emirates Islamic:

Established in 2004, as Emirates Islamic Bank, Emirates Islamic opened its doors with the clear goal of offering discerning customers Islamic finance solutions. Combining the best in Shari'a compliant services with the strongest levels of customer care and efficiency, the bank has established itself as a major player in the highly competitive financial services sector in the UAE. Offering products and services developed in line with the highest ethical standards, Emirates Islamic gives customers the transparency they seek in a strong, honest financial partner.

Emirates Islamic offers a comprehensive range of products and services across the Personal, Business and Corporate banking spectrum. Its network has expanded to reach over 50 branches and more than 100 ATMs across the UAE. In the fast growing area of online and mobile banking, the bank has the reputation as an innovator, and was the first Islamic bank to launch a mobile banking app and the first bank in theMiddle East to launch an App on the new Windows 8 mobile platform.

Emirates Islamic has received numerous accolades, both regionally and in the international arena, including recognition for "Best Islamic Bank,UAE" by two extremely prestigious publications, World Finance and CFI. In 2013, the bank was recognised as a "Superbrand 2013," and as the "Best Corporate Bank" in the UAE in 2013. In addition, it has also been recognised by Sheikh Mohamed Bin Rashid Business Award and Ethos Award for Best Islamic Bank for Customer Service in the UAE. These awards are recognition of the high levels of customer satisfaction as well as an acknowledgement of the bank's strong record of performance, growth and market leading banking practices.

(4-Trader / 13 Jan 2013)
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Alfalah Consulting - Kuala Lumpur: www.alfalahconsulting.com
Consultant-Speaker-Motivator: www.ahmad-sanusi-husain.com
Islamic Investment Malaysia: www.islamic-invest-malaysia.com

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