Bank Muscat's Meethaq Islamic Banking has launched 'Little Investor' campaign, aimed at promoting the basic concepts of financial planning and saving among school students and their families.
"By launching this programme, Meethaq Islamic Banking aims to realise a number of objectives, most importantly to familiarise participants with the fundamentals of financial planning and money management," SulaimanAl Harthy, group general manager, Meethaq Islamic Banking, said at a ceremony on Monday.
According to him, the programme is being implemented in cooperation with Happy Family Centre for Family and Educational Consultancy and is in line with Meethaq's plans to promote Islamic Banking.
Aisha Al Harthy, director of the centre, said that the campaign will initially start at three private schools and may be expanded to more schools in future.
The purpose of the campaign is to instill Islamic money-related ethics and values in students with the help of their families, she said, emphasising the importance of saving and educating students about the difference between 'what they need' and 'what they want'.
The programme also includes 'Baraem Children' saving account for children below 18 years of age, which offers a range of benefits.
According to Meethaq, children who save a certain amount of money in their Baraem account will earn additional money on it and will receive a 'recognition card' that will let them enjoy discounts at book stores and other shops.
Meethaq has also launched a microsite, where children can learn more about this type of account and access games and educational materials, which will make them familiar with how the bank works and how they can use their money wisely.
A Baraem account can be opened by parents at all Meethaq branches and children should have their identity card and their birth certificate with them. Registration is open to both Omanis and expatriates.
(Times Of Oman / 16 February 2014)---
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